臺灣全民學習平台 Consumer Behavior：Creating the customer’s royalty 講師:陳怡穆 影音教學 英語發音(DVD版)
The course aims to teach consumer behavior theory and principles. Eight units are provided: Introduction, Buyer characteristics (1), Buyer characteristics (2), Household decision making, Group, Culture, Communication and Consumer Behavior, Opinion Leaders and Diffusion of Innovations. After watching the online courses, quizzes are provided to understand students’ learning performance.
課程目標
The students can develop a clear understanding of consumer behavior by learning about relevant psychological and sociological theories. Moreover, learn how those theories can be applied to practical marketing strategies and decision-making.
授課教師
教師姓名：Chen, Yi-Mu教師簡介：Yi-Mu Chen is an associate professor of Department of Business Administration at I-Shou University, Taiwan. Her research interests include relationship marketing, service marketing, and consumer behavior. Her publications have appeared in Journal of Retailing and Consumer Services, Service Marketing Quarterly, Young Consumers, Journal of Relationship Marketing, Journal of Management (Taiwan), Taiwan Journal of Public Health, Asian Sports Management Review.
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001_TaiwanLife User Manual for Students.pdf
002_Course content link 2-1.doc
003_Course content link 2-2.doc
004_Course content link 3-1.doc
005_Course content link 3-2.doc
006_Course content link 5-2.doc
007_Course content link 6-3.doc
01_Consumer Behavior - Introduction
001_1-1_Consumer Behavior - Introduction.mp4
002_1-2_Individual Decision Making - Part 1.mp4
003_1-3_Individual Decision Making - Part 2.mp4
02_Buyer characteristics (1)
004_2-1_Motivation.mp4
005_2-2_Personality.mp4
006_2-3_Attitude - Part 1.mp4
007_2-4_Attitude - Part 2.mp4
03_Buyer characteristics (2)
008_3-1_Perception - Part 1.mp4
009_3-2_Perception - Part 2.mp4
010_3-3_Learning - Part 1.mp4
011_3-4_Learning - Part 2.mp4
012_3-5_Learning - Part 3.mp4
04_Household decision making
013_4-1_Household decision making - Part 1.mp4
014_4-2_Household decision making - Part 2.mp4
05_Group
015_5-1_Group - Part 1.mp4
016_5-2_Group - Part 2.mp4
06_Culture
017_6-1_Culture - Part 1.mp4
018_6-2_Culture - Part 2.mp4
019_6-3_Culture - Part 3.mp4
07_Communication and Consumer Behavior
020_7-1_Communication and Consumer Behaviour - Part 1.mp4
021_7-2_Communication and Consumer Behaviour - Part 2.mp4
022_7-3_Communication and Consumer Behaviour - Part 3.mp4
08_Opinion Leaders and Diffusion of Innovations
023_8-1_Opinion leader.mp4
024_8-2_Diffusion process.mp4
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